Author(s): Gautam Mahajan
Publisher: Atlantic Publishers & Distributors (P) Ltd
Publisher Imprint: Atlantic
Subject: Business Management
BISAC: business and economics

Unleashing Trapped Value: Increasing Profits Today and Tomorrow provides a practical toolkit that goes beyond theory, helping readers make invisible value visible. Gautam Mahajan shows how trapped value can be uncovered across products, processes, organizations, people, and entire ecosystems, resulting in competitive advantage, continuous and disruptive innovation, and lasting profitability. The book demonstrates how companies can remain leaders despite fast-moving changes by looking far beyond today’s business imperativesuntrapping and building new ideas, businesses, and systems beneficially, while sustaining today’s business and creating tomorrow’s. The author challenges readers to move beyond zero defects to zero complaints, connecting more deeply with stakeholders to uncover overlooked opportunities. The result is a new way of seeing and creating valueand a practical way to become even more successful and profitable.

Written for CEOs, entrepreneurs, executives, policymakers, educators, and innovators, this book teaches a new mindset for seeing value before others do, understanding why it stays trapped, and developing practical methods to unlock it.